WhatsApp has started testing new business system for direct communication with customers for a fixed fee. Thus, messenger will receive new real source of income. Exact terms of official release are still unknown.
WhatsApp already had membership fees of $0.99, but in January 2016 they were canceled. WhatsApp commented that it seeks to connect users and organizations for monetization, so the messenger’s update has been expected.
According to Reuters report, several Y Combinator startups have tried out new messenger functionality. In particular, co-founder of Cowlar Inc, which produces collars to increase cows milk yield, said that they plan to implement system for sending automatic warnings to farmers through WhatsApp.
Facebook, which owns WhatsApp, has implemented business bots service in Messenger too. But WhatsApp audience in certain regions exceeds number of Messenger users, so appearence of new monetization system is advisable.