We continue to introduce you to mobile markets of different countries. Last time we covered everything South Korea, today we’re on to the intricacies of Turkey.
Turkey is a very promising country when it comes to the development of a business in IT, even though people tend to forget about it, given there are hubs like Berlin, Amsterdam and London. Nevertheless, companies that understand the value of this market set up their offices in Instanbul or Ankara, trying to gain audience in a competition less tough.
Key takeaways from the report:
- Television is a major marketing channel, it is used together with the digital marketing. There are very few Internet-only campaigns;
- The fastest growing aspects of the Turkish mobile market are video, mobile payments and multiscreen formats;
- At 28 years old, the average Turkish user is much younger than their European counterpart;
- It is necessary to take cultural specifics into account. Global campaigns that work across Europe, for example, need to be localized and won’t work due to different mentality.